Website
CIS
Year

2018

Press
  • The Guardian
  • Reuters
Deliverables
  • Lead Design
  • Branding
  • Strategy
  • Creative Direction
  • Website & eCommerce
  • Motion Graphics &  Video
  • Social Channel Marketing
  • Digital, Press & Outdoor Advertising

“Probably the best show we’ve ever attended”

Rowan Stone – Director @ Zen Cash

During the summer of 2017, I was part of a small team that conceived the idea of the UK’s first cryptocurrency investor show. Born out of our existing knowledge and relationships within the traditional investment sector and the fast emerging, and hard to ignore, blockchain and crypto communities – we felt that the time was right to try and open the space up to the everyday investor.

As the lead designer and creative director of the Crypto Investor Show I was initially solely responsible for the creation of the brand identity and roll-out across multiple touchpoints in addition to co-forming a marketing and sales strategy that would eventually see the show exceed our expectations.

Logo

A development of initial sketches of Escheresque ‘impossible objects’, mathematical roots of cryptography being the crux, whilst being accessible to a broad audience that ranged from the curious public and private investors through to FinTech companies and blockchain developers.

Colour

Coquelicot

#e6381d

Black Russian

#15172c

Persian Green

#00a6a5

Deliverables

From the show ideation meeting through to research and initial branding concepts I was involved with the Crypto Investor Show from the outset. This then led to me designing and creating an e-commerce capable website before focusing my efforts on supporting the sales team with the necessary supportive assets. Within a relatively short space of time, the team and I had worked up a marketing strategy that focused on utilising our media partners email sends, and our newly created social media channels. All of which required a constant and steady stream of marketing collateral designed for the necessary social ads, video, press advertising, and tube ads & outdoor display.

Project Stats

3500

Attendees

80

Exhibitors

90

Speakers