The British Music Embassy is a venue at the annual SXSW trade music festival in Austin, Texas which runs a six-night line-up of showcases spotlighting the best new British music. BME is produced in partnership with AIM, BBC Music, Department for International Trade (DIT), PPL and PRS for Music. Below are two concepts for the branding for the event, merchandise, right through to a wrap of the exterior of the venue.
SXSW British
Music Embassy
